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SponsorsWhat is Relationship Marketing?
Relationship marketing
focuses on businesses using various methods to attract and retain satisfied customers by establishing valued relationships.Businesses focused on using relationship marketing concentrate on:
- Exceeding expectations & maintaining customer loyalty
- Establishing mutually beneficial, long term relationships between the buyer & the seller
- Providing exceptional customer service & care and making customer feel extra special; thereby keeping them away from the competition
Relationship marketing is what separates the Original Girlfriends Network from the competition!
So How Do YOU "R-E-L-A-T-E" to Your Customers?
First, let's define “Relationship”- An emotional or other connection between people.
R-Retaining/Rewarding-
are you doing your best to retain current customers by showing appreciation whenever possible?E-Educating-
are you always educating yourself so that you can educate your customer on the products/services that are best for them?L-Loving-
Do you truly LOVE what you do?A-Attracting/Attentive/Accessible-
Do you have a professional image? Do you add that personal touch? Are you listening to their needs? Are you easy to reach when they need you?T-Training-
are you taking advantage of the various training opportunities offered to help you become the best you can be?E-Exceeding Expectations/Exceptional Service-
are you going over and above to give your customers the best service possible?
Did you know statistics show…
…it costs 6 times more to sell to a new customer than to an existing one?
…repeat customers spend 33% more than new customers?
Now equally important is how your customers R-E-L-A-T-E to YOU!
R-Referring-
are they referring others to you on a regular basis?E-Emotionally attached-
are they so attached to your product/service that they don't want to be without it?L-Loyal-
will they do business with only you, even when they can get the same product/service or it's equivalent elsewhere?A-Ally-
Are they supportive in helping you succeed in your business?T-Trust-
do they truly trust you and the quality of your product/service?E-Excited-
do they have an overall excitement about you, and your product/service?
Did you know statistics show…
…referrals among repeat customers are 107% greater than non-customers?
The bottom line is that if you need to establish a positive relationship with all of your customers if you want to stay connected to them for the long run, so your business can thrive!
***The OGN wants to help you stay forever connected to your customers!!!***
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